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Staff Lectures - Sunday, May 18
8:00am - 9:30am
Relating, Not Translating: How to Market to U.S. Latinos
CE credit hours: 1.5
*Kelly McDonald, BA
Dallas, TX, USA
Ms. McDonald is a marketing and advertising expert with more than 20 years of ad agency experience, on both the general market and Latino sides of the business. She worked in top positions for several global ad agencies before making the move to Latino advertising and marketing.
This presentation will outline the key issues facing the health-care and health-insurance industries with the Hispanic consumer, how the four levels of acculturation affect every aspect of the health care and insurance, and how the market is currently responding to these issues. Strategies and tactics to grow your business and control costs will be covered.
Attendees will learn:
• How the exploding Hispanic population is shaping our society, culture, music, food, entertainment, media, politics and health care
• Best practices from other organizations that are successfully working with the Hispanic community
• The five Fs of Latino culture and how they affect how Latinos view health care
8:00am - 9:30am
Branding, Referrals and the Web
CE credit hours: 1.5
Jeff Behan
Colorado Springs, CO, USA
Mr. Behan has played an integral role in developing strategy and implementing marketing campaigns for a diverse array of clients ranging from Intel Corporation and Delta Airlines to orthodontic and dental companies, including Align Technology, Ormco and OraMetrix. He is the principal member of VisionTrust Communications which provides customized ads and communications tools to a wide array of clients throughout the United States, with a major emphasis on orthodontic clients.
The single most important element in your practice’s brand identity is not what you say about yourself – it’s what your referrers (both professionals and patients) say about you. In this session you’ll learn how to proactively manage what they say, and discover some powerful ways to capture great patient experiences and share them both inside and outside of your practice.
8:00am - 9:30am
Responsible Delegation to an Empowered Staff
CE credit hours: 1.5
Anoop Sondhi, DDS, MS
Indianapolis, IN, USA
Dr. Sondhi devotes a significant amount of his work to the development of effective and efficient treatment systems, indirect bonding, interceptive treatment of complex malocclusions, and the orthodontic management of temporomandibular disorders. He also teaches courses on practice management, office organization, and staff management.
This presentation will focus on setting up an organizational structure within the office that empowers staff to become involved in effective decision-making for the office. Specific guidelines for staff responsibility, as well as an administrative process dedicated to enhancing the staff’s satisfaction with their involvement, will be presented.
Attendees will learn:
• Proper administrative structure for delegating specific responsibilities to staff members
• Appropriate administrative checklists for following through on assigned tasks
8:00am - 9:30am
Clinically Speaking: Tools for Excellent Chairside Assisting
CE credit hours: 1.5
Anissa Monseau Anderson, DDS, MS
New Martinsville, WV, USA
See lecture material at: www.wvandersonortho.com after 5/1/08
Dr. Anderson has maintained a private practice in northern West Virginia for six years. Dr. Anderson has a special interest in the education and development of clinical orthodontic team members.
Effective clinical communications requires more than reciting archwire sizes and taking treatment note dictation. Identifying common problems, understanding basic clinical relationships and mechanics, and providing accurate and consistent communication are vital.
Attendees will learn:
• To identify common orthodontic problems and the factors affecting such malocclusions
• To identify, understand and describe basic clinical findings and common orthodontic mechanics
• To customize an accurate standardized clinical communication format specific to the orthodontic team member's environment
8:00am - 10:30am
Taking the Big Ortho Picture
CE credit hours: 2.5
*Rosemary Bray
Carlsbad, CA, USA
Ms. Bray spent 30 years employed in dentistry/ortho and brings her "been there, done that" knowledge to consulting and speaking. She has held numerous leadership positions, authored many articles and spoken around the world on behalf of patient care, team, practice image and communication.
How great it would be to have all the bells and whistles needed to make your office “The Ideal Practice.” What is ideal? What is needed to make a practice be the best, most efficient and most fun? See what is emerging as the ingredients of the top practices in the country.
Attendees will learn:
• What the ideal practice looks and feels like
• How we really affect lives not teeth
• How the work-place can truly be the fun-place
LIMITED ATTENDANCE WORKSHOP -- Purchased Ticket $50 8:00am - 11:00am
Clinic: Individualized Bracketing Diagram and Quick Indirect Bonding System are the Keys for Bracketing
CE credit hours: 3.0
Masatada Koga, DDS, PhD
Setagaya, Tokyo, Japan
Dr. Koga lectures widely on the MBT system and maintains a private practice limited to orthodontics in Tokyo. He is an assistant professor in the Orthodontic Department at Tokyo Dental College where he also earned his Ph.D. in orthodontics.
Dr. Koga will discuss the Individualized Bracketing Diagram (IBD) as the first system for deciding bracket position and kinds of bracket, and the Quick Indirect Bonding System (Quick IDBS) as the second system for bracket placement to realize a goal position of brackets on teeth. This workshop will show the step-by-step procedure of making IBD and demonstrate each step of Quick IDBS.
Attendees will learn:
• The importance of bracket position and bracket placement
• Step-by-step of the system for IBD for bracket position
• Step-by-step of critical clinical and laboratory procedures of Quick IDBS
9:40am - 11:10am
Relating, Not Translating: How to Market to U.S. Latinos
CE credit hours: 1.5
*Kelly McDonald, BA
Dallas, TX, USA
Ms. McDonald is a marketing and advertising expert with more than 20 years of ad agency experience, on both the general market and Latino sides of the business. She worked in top positions for several global ad agencies before making the move to Latino advertising and marketing.
This presentation will outline the key issues facing the health-care and health-insurance industries with the Hispanic consumer, how the four levels of acculturation affect every aspect of the health care and insurance, and how the market is currently responding to these issues. Strategies and tactics to grow your business and control costs will be covered.
Attendees will learn:
• How the exploding Hispanic population is shaping our society, culture, music, food, entertainment, media, politics and health care
• Best practices from other organizations that are successfully working with the Hispanic community
• The five Fs of Latino culture and how they affect how Latinos view health care
9:40am - 11:10am
How To Learn What Referring Offices Want and Expect
CE credit hours: 1.5
*Cathy Sundvall
Kissimmee, FL, USA
See lecture material at: www.cathysundvall.com
Ms. Sundvall has 30 years of combined hands-on and consulting experience in the orthodontic practice. She lectures nationally and internationally, has published extensively and developed numerous training manuals.
How much do we really know about referring practices, how they function, their communication preferences, and the types of services they wish to provide? Developing and maintaining top referral sources is more than going to lunch.
Attendees will:
• Learn effective communication techniques
• Discuss the best questionnaires and surveys to use
• Review proven ways to make your time and marketing dollars count
10:30am - 11:15am
Women in Orthodontics: Be Educated, Be Empowered, Be Inspired
CE credit hours: 1.0
*Alena Pacheco
Kerman, CA, USA
Ms. Pacheco brings more than a decade of experience to the orthodontic industry. She is the founder of Women in Orthodontics and also serves as executive vice president of OrthoMarketing, LLC.
As we celebrate the contributions of women in orthodontics, it is important to include the thousands of us who are not doctors. The entire team will enjoy this unique opportunity to network with colleagues as we uncover the power that lies within each of us, regardless of our job title.
Participants will learn:
• How to take part in educational opportunities that exist online
• How to connect with mentors to be empowered personally and professionally
• How to inspire others through the wonderful world of orthodontics
9:40am - 11:10am
Your Behavior is Showing: Office Etiquette and Career Success
CE credit hours: 1.5
*Gerald S. Samson, DDS
Marietta, GA, USA
See lecture material at: geraldsamson@mindspring.com
Dr. Samson is a Diplomate of the American Board of Orthodontics and a Fellow of the American College of Dentists. He holds academic appointments and is guest lecturer at eight universities in the United States, Canada, Australia, New Zealand, China and Thailand.
The “Valuable Employee” shows better-than-average behavior management skills. This educational and entertaining presentation will focus on enhancing these aptitudes as they apply to patients, parents, doctors and other staff members.
Attendees will learn:
• How to respond to various office behavioral situations that require alterations in our own conduct and the conduct of others
• That these self-management skills are an essential ingredient for professional success and sustained personal happiness.
10:30am - 11:15am
Understanding and Reading Panoramic X-rays
CE credit hours: 1.0
John L. McDonald, DMD
Salem, OR, USA
Dr. McDonald has been in full-time clinical practice in Salem, OR for 12 years. He loves what he does and enjoys sharing that information with orthodontic staff.
The panorex X-ray contains a wealth of information when you know what you are looking for. Dr. McDonald will show how these films are used in diagnosis, monitoring of treatment progress and assessing the final result. He will cover anatomy, Ankylosis, impactions, cysts, ectopic eruption, asymmetries, rebracketing, root position, and root resorption. This lecture will be directed at the entire team but clinical, lab and treatment coordinators will find it especially valuable.
Attendees will:
• Understand the anatomy and orientation of all structures shown in a panorex X-ray
• Understand what is normal, enabling one to identify abnormal or pathological problems
• Have a basic understanding of eruption disturbances and pathology that affects orthodontic diagnostic decisions
• Understand and see the outcome of both treatment and lack of treatment of various pathologies
1:15pm - 2:45pm
Increase Your Referrals With One Program
CE credit hours: 1.5
*Carolyn Friedman
Tallahassee, FL, USA
Ms. Friedman is a consultant and international speaker on all aspects of the orthodontic practice and the author of Ortho Assist Library. She continues working as office manager/treatment coordinator for Dr. Cliff Campbell.
Use education to increase your referrals. A step-by-step guide on how to put together a presentation, through which you can share your knowledge and information about orthodontics with area dental offices.
Attendees will learn:
• How to present educational materials
• Why is it important to make contact with your area dental offices
1:15pm - 2:45pm
Team Power
CE credit hours: 1.5
*Charlene White, BS
Virginia Beach, VA, USA
See lecture material at: www.CharleneWhite.com
Ms. White has a unique talent to inform, motivate and entertain. She is in demand by orthodontic professionals throughout the United States, Canada and abroad. Her reputation as a management expert and dynamic speaker has soared, aided by overwhelmingly positive results reported by her audiences
A common denominator in successful practices is a happy, enthusiastic team. This seminar will show how to pinpoint key frustrations that occur in the dental office, come up with proactive solutions, and create team power for a more happy, productive staff.
Attendees will learn:
• How each personality brings something special and unique to the practice
• Five events that make your team most vulnerable to conflicts and how to prevent them
• Seven specific ways to build team spirit
1:15pm - 2:45pm
The Key to Successful Clear Aligner Treatment: Involve Your Staff!
CE credit hours: 1.5
*Robert L. Boyd, DDS
San Francisco, CA, USA
Dr. Boyd is chairman of the Department of Orthodontics at the Arthur Dugoni School of Dentistry, University of the Pacific. He has published many scientific journal articles on Invisalign(R) including the first publication of Invisalign(R) in 2000 and has also published more than 125 scientific articles, book chapters and abstracts.
This presentation will demonstrate necessary skills to work with patients in clear-aligner treatment, helping them achieve high-quality results. Benefits and limitations of clear aligner treatment will also be discussed, enabling staff to understand the most frequently asked questions by patients.
Attendees will gain an understanding of:
• Techniques for motivating and monitoring clear-aligner patients
• Types of malocclusions that can be successfully treated with clear aligners
• Benefits and limitations of clear-aligner treatment
1:15pm - 2:45pm
The Art of Team Consistency in Quality Diagnostic Photographs
CE credit hours: 1.5
Natalie Beaton
Chesterfield, VA, USA
Over 18 years of hands-on experience give Ms. Beaton a practice-management focus that allows her clients to maximize the use of technology and turn the most current practice-management trends into day-to-day reality.
With diagnostic photographs now playing critical roles in both the diagnostic and marketing arenas, it is even more imperative that there be a consistency of quality and diagnostic content from every photographer on the team. Taking consistently great clinical photographs is really as simple as developing an office photographic protocol and sticking to it.
Attendees will learn to:
• Understand the diagnostic criteria for each photograph and the various techniques that will allow you to meet your doctor’s standards
• Leave with a clinical photography criteria checklist handout to take home that can be customized to your specific office
1:15pm - 2:45pm
Marketing With a Bang!
CE credit hours: 1.5
Victoria McCue, RDA
Watsonville, CA, USA
A treatment coordinator for Dr. Mark Joiner since 1997, she has spoken to the PCSO, CAO and AAO, discussing treatment coordinating, marketing and communication. You will find her information to be useful and motivating in helping you achieve outstanding levels of production and growth within your team.
This roundtable discussion with some of the nation’s most successful practices is an opportunity you cannot pass up! Marketing in your office is the key to creating and keeping an environment of excellence for your patients, parents, referring dentists and the community. Bring a "pearl" to share with the group and get ready to return to your practice with a bang!
1:15pm - 4:15pm
Effective Office Protocols That Will Enhance the Work Environment
CE credit hours: 3.0
Kay J. McKay, PhD
Flagstaff, AZ, USA
Ms. McKay resides in Flagstaff, AZ. She has been the CEO of a successful nonprofit agency for over 30 years.
This lecture will help you realize how to cultivate tools to create a healthy and productive work environment free from the stress of different personality styles.
Attendees will learn: a language which is a metaphor for "Healthy Communication."
LIMITED ATTENDANCE WORKSHOP -- Purchased Ticket $50 1:15pm - 5:15pm
Orthodontic Appliances: A Team Approach
CE credit hours: 4.0
*Donal P. Inman
Coral Springs, FL, USA
Mr. Inman began his career in orthodontics in 1976. He is president of Inman Orthodontic Laboratories Inc. and also owns and operates Space Maintainers Laboratory of the Southeast.
He will be joined by representatives from Accutech Orthodontic Lab, New England Orthodontic Lab, Space Maintainers Lab, and Specialty Orthodontic Lab to present useful and current techniques used in today’s orthodontic laboratory. This hands-on course will benefit technicians, assistants and lab coordinators alike.
Attendees will learn:
• Design and fabrication techniques for Herbst
• Appliances, expansion appliances, distalizing
• Appliances and more
3:00pm - 4:30pm
Understanding Facial Growth, Reading Cephalometric X-rays, and How Orthodontists Use This to Create Treatment Plans
CE credit hours: 1.5
John L. McDonald, DMD
Salem, OR, USA
Dr. McDonald has been in full-time clinical practice in Salem, OR for 12 years. He loves what he does and enjoys sharing that information with orthodontic staff because they are the ones who can best appreciate the importance of the many details of orthodontic treatment.
How the growth of the face and jaws impacts orthodontic treatment, is often one of the most difficult concepts for staff and even general dentists to understand. Using current computer animations and traditional cephlametric X-rays, Dr. McDonald will discuss how orthodontists factor these important concepts into every treatment decision.
Attendees will:
• Understand the mechanism and direction of facial growth
• Understand how the upper and lower jaws grow in completely different manners and at different rates and how this affects treatment decisions
• How the lateral head X-ray incorporates much of this information in one snapshot and allows the orthodontist to formulate a plan that best suits that individual patient
3:00pm - 4:30pm
Treating Patients Like Gold: A State of the Art Discussion
CE credit hours: 1.5
Mark E. Berkman, DDS, MS
Commerce Township, MI, USA
Dr. Berkman maintains a private practice in Commerce Township, MI, and is an adjunct assistant professor in the Department of Orthodontics and Pediatric Dentistry at the University of Michigan in Ann Arbor. He is a Diplomate of the American Board of Orthodontics and a member of the Vanguard Society of the AAO Foundation.
Treating patients well entails far more than developing a Class I occlusal relationship with optimal overjet and overbite. This presentation will explore technologies, office systems, and communication to enhance and enrich patient relationships.
Attendees will learn:
• Tips to communicate elegantly and effectively with patients during various phases of care
• Why all orthodontic team members play an important role in a positive patient experience
• How to best utilize office resources to ensure that patients feel cherished beginning day one
3:00pm - 4:30pm
Ten Sensational Do-It-Yourself Technologies to Spice Up Your Practice
CE credit hours: 1.5
*Steven P. McEvoy
Sacramento, CA, USA
Mr. McEvoy founded MME Consulting, Inc. in 1995 after working for several X-ray imaging equipment manufacturers. His firm specializes in helping orthodontic practices adopt new technologies, and work through implementation and training issues.
Uncover interesting technology tidbits that you can add to your existing practice without breaking the bank or taking months to implement. Mr. McEvoy will cover such topics as document scanners for the paperless practice, fingerprint login, waiting-room TV presentations, wireless Internet for the lobby, remote access from the home office and much more.
Learning Objective: Attendees will be empowered to tackle projects independently or to discuss the issues with their local IT group for implementation.
3:00pm - 4:30pm
Ten Cool Staff Recruiting Ideas
CE credit hours: 1.5
*Cathy Sundvall
Kissimmee, FL, USA
See lecture material at: www.cathysundvall.com
Ms. Sundvall has 30 years of combined hands-on and consulting experience in the orthodontic practice. She lectures nationally and internationally, has published extensively and developed numerous training manuals.
A cool solution is one that creatively addresses a challenge in a way that gets results. Designed for the entire team, this program will give you 10 cool ideas to use in your practice, recruit the best people for the job, save time and get results.
Attendees will learn:
• Tips to improve the hiring process
• Ideas on how to increase the pool of interview candidates
• Ideas on how to hire the “best team” in town
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